Home > News > The pet industry of hundreds of billions of dollars

The pet industry of hundreds of billions of dollars

2022-04-15

According to public information, Peidi shares (300673, shares) is currently the largest and most influential company in the field of pet snack food in my country.

A few days ago, Tianfeng Securities' Report revealed the current dividend of 100 billion yuan in the pet market.

Specifically, the agency said that in 2018, the size of my country's pet market was about 100 billion yuan, and it is expected to reach 120 billion yuan in 2019. If the average consumption is compared to the United States and the number of pets per household is compared to Japan, then the potential scale of my country's pet market is about 750 billion yuan. Since China's pet industry is still in the early stage of development, it has the characteristics of scattered pattern, rapid growth rate and large space. Therefore, under the multiple opportunities such as the rise of e-commerce, favorable policies and capital assistance, local companies have great potential.

And Peidi Shares, one of the leading companies in the industry, seems to have benefited a lot. Affected by this news, today's intraday petty shares have a strong daily limit, reported at 26.47 yuan, and the latest total market value is 3.881 billion yuan.

According to public information, Peidi Co., Ltd. is currently the largest and most influential company in the field of pet snack food in my country. Chews, plant chews, nutritious meat snacks, edible bird food and small animal toys, baked biscuits, etc. According to the prospectus, the company has obtained 30 patents, including 9 invention patents.

1
Entering the pet industry of hundreds of billions of dollars
Generally speaking, the ceiling of the industry is an important factor for the company's performance to maintain growth. The higher the ceiling of an industry, the greater the development space of the company. So, how big is the market capacity of the pet industry in which Peidi shares is located?
It is worth noting that although the pet market is still in its infancy, as more and more people start to keep pets - the rise of the "pet economy", the market capacity of this industry cannot be underestimated.
Among them, Tianfeng Securities estimated the market size based on the output of staple food, and estimated that the market size of the entire pet industry in 2018 was about 100 billion yuan; combined with the market size of pet hospitals, the market size of the pet industry is also 96 billion-120 billion yuan. Yuan this range. So far, he believes that the pet market size in 2018 is about 100 billion yuan, and because the pet industry is still in a period of rapid growth, the growth rate will remain above 20%, so it is expected to exceed 120 billion yuan in 2019.

It is worth mentioning that Tianfeng Securities also pointed out that the potential space of my country's pet market is about 750 billion yuan. Specifically, in 2018, the market size of my country's pet industry was 100 billion yuan, and the number of pets was 100 million. If the average consumption is compared to the United States, and the number of pets per household is compared to Japan, then the potential scale of my country's pet market is about 750 billion yuan.

At this point, it can be seen that the market potential of the track where Petty shares is currently located is relatively large. On the one hand, the industry is in the initial stage, with the characteristics of scattered pattern, fast growth rate and large space. Under this pattern, high-quality enterprises can easily stand out; On the other hand, with the vigorous rise of China's pet economy, with the help of e-commerce channels and policy capital, local pet giants are expected to emerge as the times require.

In addition, from the current point of view, the pet industry also has a major driving force, that is, young people have become the main force in pet raising.

According to relevant research reports, the main force of pet raising in my country is young people born in the 1980s and 1990s. In 2018, the pet owners in the 1980s and 1990s accounted for more than 75%, and the unmarried and married without children accounted for more than 70%. In addition, these young groups are generally more educated, have more advanced and scientific pet-raising concepts, and are more willing to pay pets for a wide range of products and services. So far, as the income level of the post-80s and 90s rises, they are willing to spend more money on pets, which naturally further catalyzes the expansion of the market scale.

Previous: The pet market has broad development space;The pet market economy is growing year by year(pet harness/pet leash/pet trevel and pet clothes)

Next: The market of China's pet industry