In recent years, the pet economy has quietly emerged. According to the "2019 White Paper on China's Pet Industry" (Consumption Report), the overall consumption scale of China's urban pet (dog and cat) consumer market reached 202.4 billion yuan in 2019, an increase of 18.5% over 2018; 2 Pet Products companies have appeared in A stock market. This phenomenon shows the huge development space of the pet economy.
The 100 billion-level market brought by pets is becoming a new economic growth point. Specifically, in addition to the pet trading industry itself, the rise of the pet economy has also driven the development of upstream and downstream industries, such as pet food, medical industry, service industries, etc., and continues to differentiate into more sub-sectors with consumption upgrades. In addition, the endless derivative demands have not only fostered offline industries such as cat cafes and services such as "cloud cat raising" marketing, but also spawned new types of occupations. For example, among the second batch of new occupations announced by the Ministry of Human Resources and Social Security, the "pet health care worker" is quite eye-catching.
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