The market of China's pet industry

1. The market size of China's pet industry has reached 206.5 billion yuan

In recent years, the pet industry has developed rapidly. Sub-industries such as pet food, Pet Supplies, and pet medical care are thriving, and new industries such as pet insurance and pet grooming are gradually emerging, and the pet economy is booming. According to the latest data, the total number of pet owners nationwide in 2020 has reached 62.94 million, and the market size has reached 206.5 billion yuan.

The post-80s and post-90s are still the main force of consumption in the pet industry. Young people pursue efficiency, and pet raising is no exception. The new generation of shit shovelers have gradually increased their demand for intelligent pet supplies. In addition, pet owners are often unable to take into account the daily life of pets when they are busy with work. In addition, it is often seen that pet owners cannot rush home to take care of their pets due to sudden outbreaks, resulting in increased pet owners' demand for smart products such as pet smart water dispensers. During the "618" period in 2021, data from JD.com and Tmall showed that pet smart products experienced explosive growth.

2. Pet smart products enter the 2.0 era

At present, there are a wide variety of pet smart products that have been launched, covering pet food, housing, and play.

The development of pet intelligent products has gone through two stages. It can be said that it is at the beginning of the era of intelligence 2.0. The products are more intelligent, and the interconnection with other intelligent products is stronger. Some enterprises provide personalized customization functions to help pet owners solve more problems. What a tough question.

According to the latest data from iiMedia Research, in the first half of 2021, the demand for smart Pet Products will focus on smart water dispensers, pet cameras, pet feeders and other products. From the perspective of the types of smart pet product manufacturers, there are mainly three categories. The first category is other pet sub-industry giants, such as Nestle, Mars, etc., which mainly enter the field of pet smart products through mergers and acquisitions, strategic alliances, etc. The second category is the leading enterprises in the home appliance industry. Since pet smart products are mostly small home appliance products, the home appliance industry giants quickly entered the field of pet smart products with their own technology, channels and supply chain in the home appliance industry, such as Xiaomi, Midea, etc. enterprise. The third category is companies that directly enter the pet smart product market, such as Xiaopei Pets, pidan, etc. Xiaopei Pet was established in Shanghai in 2013. At the beginning of its establishment, it entered the market with smart wearable devices. Early products include smart wearable devices, light intelligent products, and smart water dispensers. In 2021, it will launch a pet smart whole-house odor purifier.