Cai Xiaodong, general manager of China, said in an exclusive interview with The Paper, "China's pet industry is in the best period of opportunity in history. We firmly believe that the pet market will be in China in the next fifty years."
Mars is a family business founded by Frank C. Mars in 1911. Its main business includes the manufacture and marketing of snacks, pets and electronic products. Mars Petcare is the pet business of Mars and is the largest business category of Mars. , headquartered in Brussels, Belgium, has more than 33,000 employees, and its products cover 199 markets around the world.
Mars is the first company in the world to produce professional pet food with a long history. Mars entered the pet market in 1935, and after 82 years of operation, it has become a leader in the global pet market. During this period, it has experienced important development processes such as the establishment of a food and scientific research group, the entry of dog food and cat food into China in the early 1990s, the establishment of a factory in Beijing in 1995, and a series of outreach mergers and acquisitions.
While strengthening its own brand, Mars has enriched its product matrix by acquiring other brands. At present, MarsPetcare has a total of 41 brands, including 5 billion brands: Pedigree, Whiskas, Royal Canin, Banfield, Lams, the latter three brands are all The brands acquired through acquisition, in addition to NUTRO, Sheba, Kitekat and other brands, cover a variety of pet staple foods, snacks, supplies, etc. The diversified brands meet the needs of different users, making the company's market share ahead of other companies.
The latest data in 2019 shows that the overall size of the pet market has approached 200 billion. The number of pet cats and dogs in China actually exceeds the population of many developed countries. From an investment point of view, the pet track may be one of the fastest growing among the many consumer segments in the next few years.
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